TOGO’S SANDWICHES

VIP Clubs creative campaign

THE ASK

Launch a crave-worthy creative campaign spotlighting TOGO’S iconic Clubhouse Melt (#31) and California Club (#36). Drive awareness and sales with scroll-stopping social, email, POP, and digital video — uniting bold visuals and irresistible messaging to highlight their premium ingredients like hand-mashed avocado, melty cheddar, crispy bacon, and stacked fresh meats.

We developed a sleek nightclub-inspired campaign—infusing the visuals and messaging with modern energy. The concept repositions these menu staples as crave-able standouts, worthy of the spotlight.

Within the first week of launching the campaign, sales for these sandwiches DOUBLED.

SOCIAL

REELS

DIGITAL VIDEO